The Organic Growth Playbook : Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time (9780877573708)
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.
Product details
- Hardback | 292 pages
- 152 x 229 x 18mm | 544g
- 01 Oct 2018
- American Marketing Association
- English
- 0877573700
- 9780877573708
Download The Organic Growth Playbook : Activate High-Yield Behaviors To Achieve Extraordinary Results-Every Time (9780877573708).pdf, available at books.pahlawandevisa.com for free.
Comments
Post a Comment